AF Marketing

Integrating Tech to Improve Time Management

By AdvisorFlow and Vanessa Cline BCS, CLU, CHS, PFA Vaneesa started her financial advisory journey eighteen years ago after she worked in fund development at a non-organization. Today, she runs Let's Plan, an advisory practice that offers a wide range of services covering insurance and investment planning, estate, tax, retirement planning, and cash flow management.

Vaneesa's Industry Challenges

Vaneesa and her team spend hours on administrative tasks that would have otherwise been used to serve clients better. As a result, Vaneesa is grappled with three pivotal issues:

The three challenges Vaneesa faced in her financial advising career:

Challenge #1

Inefficient Time Management

Her team relies heavily on fillable PDF forms to collect clients' financial information. However, Vaneesa noticed that the forms were rarely completed thoroughly, and she had to follow up with clients several times before they were submitted. With the low completion rates, Vaneesa and her team spent hours on administrative tasks that would have otherwise been used to serve clients better.

Challenge #2

Multitasking During Meetings

During client discovery meetings, Vaneesa's team found it challenging to collect clients' financial information and engage them in thought-provoking questions. Noting facts about client's financial information during meetings did not give her enough room to build rapport and trust.

Challenge #3

Modernizing Data Collection

Vaneesa found that her current data-collection methods missed out on other crucial details mentioned by clients. Finding and fixing these errors manually led to lost time, revenue, and mental capacity, that could instead be channeled to increasing her client book and providing the best value to her clients.

In Response, AdvisorFlow Emerged as the Solution

Stronger Client Relationships

With AdvisorFlow, Vaneesa can now collect information from her clients irrespective of where they are in the world without a long, physical onboarding meeting. As a cloud-based platform, advisors can access the AdvisorFlow portal on a desktop or mobile device.

Automation Reduces Admin Hours

Vaneesa shared with us, “My most recent client, who filled out a form, is 68 years old, and she had no issues completing it. She was very impressed with our onboarding process and is keen on working with us.” Vaneesa can now access client profiles and their completion status in real time instead of digging through several emails for an extended time per client.

Data Security

Clients' privacy and security concerns are top of mind when they share their private financial information with advisors. With AdvisorFlow, Vaneesa's clients are safe from having their data leaked through email hacks or lost through insecure storage spaces. AdvisorFlow is a secure platform that stores clients' information AWS ecosystem, which is SOC 2 compliant.

Results

High-performing financial advisors have mastered the act of using technology to handle time-consuming admin work, so they can focus on what truly matters, “your clients' financial well-being”. AdvisorFlow is a digital tool that makes client onboarding and building stronger relationships much easier now and in the future. With AdvisorFlow's recent integration with Equisoft, Vaneesa is excited to see the seamless and secure transfer of clients' information from AdvisorFlow to Equisoft! Within a year of using AdvisorFlow, Vaneesa and her team have seen tremendous results in how efficiently they use their time and resources and the quality of their client relationships.